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Essentials of Public Health Communication

Claudia Parvanta, PhD-Professor and Chair, Dept. of Behavioral and Social Sciences, University of the Sciences, Philadelphia, Pennsylvania

Dr. Claudia Parvanta, Professor of Anthropology, teaches behavioral science research and culturally competent health communication to public health and health professions students at the University of the Sciences in Philadelphia (USP). Before joining USP in 2005, Claudia Parvanta headed the Division of Health Communication at the Centers for Disease Control and Prevention (CDC) for 6 years. She received the U.S. Department of Health and Human Services Secretary’s Award for Distinguished Service for her contributions to the CDC’s response to the 9/11 and anthrax attacks. Before CDC, Parvanta was an Assistant Professor at the Rollins School of Public Health, Emory University; the Assistant Director of U.S. Agency for International Development’s Nutrition Communication Project (for Porter/Novelli (a global marketing and public relations agency); and the ‘consulting anthropologist’ for the Public Health Foundation WIC (Women, Infants and Children) program in Los Angeles, where she provided individualized client counseling to Southeast Asian women. She has designed, managed, or evaluated health and nutrition social marketing programs in more than 20 countries. Together with Nelson, Brownson and Remington, she is the author of Communicating Public Health Information Effectively: A Guide for Practitioners (APHA, 2002).
 Additional Titles by this AuthorHealth CommunicationISBN-13: 9781284065947

Instructor Resources: Instructor’s Manual, TestBank, PowerPoints, Lesson Plan
Student Resources: Companion Website with Interactive Glossary, Flashcards, WebLinks, Crosswords, Matching Questions, Videos

The field of communications is increasingly recognized as a powerful tool in addressing the world’s most imperative public health challenges. Effective communication in health campaigns can inform, empower, or persuade individuals to adopt healthier lifestyles as well as foster public debate and policy change.

Featuring a full chapter on informatics, this book is devoted to the competencies in health communication and informatics recommended by the Association of Schools of Public Health. With chapter contributions from some of the leading experts in public health informatics and epidemiology, health communication and evaluation, Essentials of Public Health Communications introduces concepts and examples that will prepare students to enter a local health department, community organization or government agency, and contribute to health communication research, patient counseling, materials design, program management and media relations.

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